Conduct market research: We conduct market research to better understand the needs and behaviors of your target market and to identify trends and opportunities.
Define your target market: We clearly define your target market and understand their needs, wants, and behaviours.
Develop a unique value proposition: We thereby create a unique value proposition that differentiates your product or service from competitors.
Identify key channels: The most effective channels for reaching your target market, such as direct sales, indirect sales, online channels, or through partners are identified and suggested.
Map the customer journey: We then map out the customer journey, from the first time they hear about your product or service, through the decision-making process, to the final purchase.
Plan for growth: Planning for growth in terms of revenue and market share is an important aspect of GTM strategy by Fox&Angel.
Measure success: To assess the success of the strategy laid down by us, we develop metrics and KPIs for measuring success, so you can track progress and make adjustments as needed.
Implementation support: We also provide support to the company throughout the implementation of the GTM strategy, including coaching, training, and guidance.
A Go-to-market (GTM) strategy refers to the plan a company creates to bring its product or service to market and reach its target customers. A well-designed GTM strategy can help a company to:
Clearly define its target market: A GTM strategy should help a company to clearly define its target market and understand the needs, wants, and behaviours of its customers.
Differentiate from competitors: A GTM strategy should help a company to differentiate itself from competitors and to create a unique value proposition for its customers.
Identify key channels: A GTM strategy should help a company to identify the most effective channels for reaching its target customers, such as direct sales, indirect sales, online channels, or through partners.
Define the customer journey: A GTM strategy should help a company to understand the customer journey, from the first time they hear about the product or service, through the decision-making process, to the final purchase.
Plan for growth: A GTM strategy should help a company to plan for growth, both in terms of revenue and market share.
Measure success: A GTM strategy should include metrics and KPIs for measuring success, so the company can track progress and make adjustments as needed