Your Brand-India Fit
Assessment

Your Brand-India Fit Assessment

What's In It For You

It’s like Product-Market fit assessment or market feasibility assessment, a must do step before you go for that big investment in launching and marketing your brand in any market. The scope of work is including but not limited to

1. Key Insights pertaining to Business Profiles, Group Company Structure, and Product Specifications.

2. Environment Analysis through Porter’s 5 Forces (and such other frameworks) Model which give insights and way forward around the brands supplier, customer, competition, possibilities of a substitute and threat of new entry.

3. Customer & Competitor Analysis: Competitive Analysis of major competitors and the target groups/segments.

4. Opportunity Assessment: Includes putting together the market research and customer data to identify the probable growth opportunities in a particular market or business area. It helps in devising an actionable strategy to understand acceptance, sustenance and growth in the Indian Market.

5. SWOT Analysis: SWOT analysis involves an in-depth understanding and strategic planning to identify the various aspects related to business competition or a project planning. It is one of the basic studies to keep in mind while entering a new market.

6. PESTEL Analysis: This is an important tool Fox&Angel team uses to track new business environments or launching a new business or brand. This assessment takes Political, Economic, Social, Technological, Environmental and Legal Factors into consideration.

This thorough understanding of the business and market landscape helps you understand the probability of success or failure and helps you make key decisions pertaining to your decision of entering the Indian market.

India is on track to become the world's third largest economy by 2027, surpassing Japan and Germany.
It is also slated to have the third largest stock market by 2030 because of the global trends and key investments the country has made in technology and energy.
The Indian economy is a staggering $3.5 trillion today and is estimated to become $10 trillion by the end of this decade and more than $40 Trillion by 2047. According to the WEF, in the next 10 years, India will become the third largest consumer market after the US and China.
Over $523 Billion of FDI received in the last 8 years from 162 countries in 61 sectors spread in 31 states and Union territories of India, is a testament to its position as the preferred market to expand to. In the year 2022, the FDI received was 83.6 Bn with just the manufacturing FDI increasing by 76% in one year.
India also has the most significant consumer base of internet-based apps. It is the second-largest consumer of mobile phones and the third-largest consumer of oil and solar power equipment.
India, with a population of 1.3 billion people, is the second most populous country and with an average age of 29, it has one of the youngest populations globally. Fifth of the young demographic of the world is in India and this population advantage is going to play a critical role in achieving the nation’s ambitious target to become the largest economy . As the Indian economy continues to grow and more people enter the middle class, there is a huge opportunity for companies to tap into the growing consumer market in India.

The 'Make in India' initiative by the Government of India recognizes 'ease of doing business' as the single most important factor to promote the entry of international brands in India. The following initiatives have aided the smooth entry and functioning of international brands in India:
  • Establishing Special Economic Zones (SEZs).
  • Labour reforms, that have brought flexibility in hiring and retrenchment
  • Curbing trade barriers
  • Liberal and transparent policies
  • Opening most sectors to FDI under automatic route
  • Amendments to laws
  • Liberalization of guidelines and regulations, in order to reduce unnecessary compliance burden
  • Reducing burdensome compliances to rules and regulations through simplification, rationalisation, decriminalisation, and digitisation
  • Easy and early availability of land
  • Quality control orders to ensure quality in local manufacturing
  • Reduction in corporate taxes, public procurement orders and Phased Manufacturing Programme to promote manufacturing and investments
    • On the whole, the government is working on strategic implementation of an integrated approach that will eventually bring about synergies between ministries/departments of the central and state governments in investment and related incentive policies. On the back of economic reforms and Ease of Doing Business in recent years, India is on track to attract US$ 100 Bn FDI in the current FY.

    India's diverse economy comprises of traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. The long-term growth prospects for the Indian economy are excellent due to its young population and corresponding low dependency ratio, healthy savings and investment rates, increasing globalisation and integration of India into the global economy.
    India is world's fifth largest economy by nominal GDP and the third-largest by purchasing power parity (PPP). India is the world's sixth-largest manufacturer, representing 2.6% of global manufacturing output.
    India's telecommunication industry is the world's second largest by the number of mobile phone, smartphone, and internet users. Every second there are 3 people accessing the internet and two out of them are from rural India.
    The Indian automobile industry is the world's fourth-largest by production and is a very promising market for automobile and spare part companies.
    India has a retail market worth $1.17 trillion, which contributes over 10% of India's GDP. It also has one of the world's fastest growing e-commerce markets. E-commerce facilities are available in 99% of India's pin codes. 41% of the world's real-time transactions are happening in India which was 48Bn in numbers.
    India’s abundant natural resources give it a winning edge and makes it the forth richest country in terms of natural resources. India is the world's 24th-largest oil producer and the third-largest oil consumer. The mining sector contributes to 11% of the country's industrial GDP and 2.5% of total GDP. India also the world's second-largest coal producer, the second-largest cement producer, the second-largest steel producer, and the third-largest electricity producer
    With over 500 million workers, the Indian labour force is the world's second-largest. India has one of the world's highest number of billionaires. It also has the world's fourth-largest foreign-exchange reserves worth $588,314 billion

    The rapid urbanization, growth of middle class and the massive Gen Z population is driving demand for new technologies and services. The market is ripe in India and due to its immensely talented and highly efficient work force, India is a potent land for expansion as the talent pool is good enough to sustain even most complex of businesses.

    The sectoral breakdown of FDI investment in India provided by the CMIE economic outlook shows computer software and hardware is the leading FDI-receiving sector in India receiving investment worth $14.5 billion (24.6 per cent) of total investment in India, which is followed by services sector $7.1 billion (12.1 per cent), Automobile industry $7.0 billion (11.9 per cent), Trading $4.5 billion (7.7 per cent), and Infrastructure construction $3.2 billion (5.5 per cent).

    A Brand-India Fit Assessment, like a market feasibility assessment determines the readiness, scope and condition of the Indian Market and its ability to support your brand and business. The main objective of this assessment is to understand the market dynamics and assess if enough demand exists to make your venture successful. It provides a more detailed and thorough analysis than any other type of market research.

    India is a diverse & dynamic economy made of 28 States and 8 Union Territories speaking 2 official, 22 semi-official languages by people from all major religions of the world made of 3000 casts, 25000 subcastes and countless festivals, traditions and complex consumer expectations. Launching in India, would your product fit Indian consumer and market expectations well? Do you need to think about adding a bit of localization, tweak pricing, have dynamic offers for various market conditions that changes every 10 miles.

    Fox&Angel deploys a rational methodology to assess viability and potential of a business keen to enter India. This is done by first conducting a preliminary analysis of the nature of business . A detailed interview with the stakeholders is then conducted to get a better understanding of the scale of expansion and products and services involved. Post this, a trend analysis and demographic assessment is conducted to determine the optimum time of entry and the target market.

    The nature of the business environment today is way dynamic and has led to an increase in the risk of the business. Businesses must outshine the competition in terms of value provided for their clients. Survival in such a marketplace is difficult and entering is an equally daunting task. A lack of proper planning can lead to the failure of entrants. Therefore, to ensure profitability, it is essential to analyse before leaping. Market Feasibility Study provides support to the organizations for such kind of analysis. A trend analysis and demographic assessment is conducted using primary and secondary research. We then collect all data and also prepare a competitive analysis.

    Like all brands, your brand / product (line) too must be having certain strengths and weaknesses in the market it’s currently selling or leading in. Would these strengths and weaknesses play out well in the Indian Market? Will it be profitable to launch in India with the current brand image and strengths or some tweaking and localization would be needed? What is the current market size, resources available, competition and prospects? What are those recommendations that Indian market and marketing experts may have for your brand, business, and product line? What is the best route or set of routes to enter the Indian market? What are those useful insights that should be kept in mind while you strategize for launching in India? Our ‘Your Brand – India Fit Assessment’ involves proprietary methods for deep first party survey, research, data generation and analytics, study, and inferences complied in a highly tailored report that will ensure your investment and desire to grow with India is maximized to the best.

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