Growth-oriented and top-performing executive with 20+ years of sales and marketing success in challenging markets. Background spans strategic planning and business development with P&L responsibility.Michel identifies, establishes, and manages profitable customer relationships and strategic partnerships in competitive and rapidly changing environments.
He’s a respected leader with c-suite skills and a proven track record of building relationships centred around trust and professional growth. He’s multilingual with fluency in French and a decent proficiency in German, Spanish, Portuguese, and Italian.
Led the expansion of international household business for Vitamix from a small, primarily US-based organisation to a transformed company with 5 offices in 4 geographic regions, including the US, Europe, Mexico, and Australia and New Zealand. Managed direct and indirect operations in 34 countries through a team of 25 employees and 90+ contractors, along with 30 distributors.
Led the introduction and market growth of Libbey foodservice and retail brands in China. Identified and appointed a master distributor, opened and trained sub-distributors in strategically located regions, exceeded sales targets for the China factory by 40%, and improved profitability by 12%. Transitioned sales from US-made to Chinese-made products while developing and introducing new products adapted to the Chinese market.
