Senior Partner Consultant
An adroit Marcom and Strategy maven, boasting unparalleled acumen accrued across continents over 20+ years in GCC and MENAT. Expertly employs best in class methodologies and out-of-box techniques to optimize business growth, customer experience, and profitability. Demonstrates exceptional history of elevating team performance through comprehensive training processes of 300+ associates and end-to-end project management, underscoring supple capabilities as team leader and individual contributor.
Inimitable verbalization and interpersonal talents, alongside the exceptional talent to establish a distinguished brand presence, foster perpetual engagement and position makes the indispensable choice for organizations seeking multifarious outcomes.
Toyota decided to launch Specia Edition "Century"as its answer to Rolls Royce. It was an uphill task looking at the brand equity of Rolls Royce. The price of the car was USD10K higher than the Ghost Rolls Royce. A letter from the President to the top 250 who is who was hand delivered with a message that limited edition of the car is available on first come first serve basis. An exclusive mobile number was given for people to ask for the exclusive book on the car. In three days we had received 220 odd requests for the book which was hand delivered. In The entire production for GCC was diverted to Saudi Arabia where we had a target to sell only 30 vehicles. We sold more than 120 vehicles with deliveries spread across 8 months. It became a case study at Toyota, Japan to use Direct Marketing as a tool.
LG wanted to launch a 53 inch TV with real gold frame for the Saudi Market. The idea was to bring the TV back into the drawing room. With a price of USD 30K each, it was an uphill task as there was no traction through the traditional advertising.
Decided to go on prospecting and sent out invites to 100 odd HNIs for an exclusive invitation only dinner for family at an exclusive island. An extra invite was also sent to bring along a friend of choice.
After the presentation where each TV set was to get an exclusive number, a bid was thrown in for fun for the first TV set with numeral 1. It went for USD 45, followed by 44 and 43 for 2 and 3. In one evening we managed to get 100 TV sets sold. Cost to LG : Less than cost of 2 TVs.